Your value stack — Sofitel Auckland x Stackt — 2026
Built for Sofitel Auckland.
A tailored marketing stack designed to streamline content creation and delivery, so your marketing team can shift focus from production to commercial strategy. We take care of the content end to end, saving your team time, compounding brand value, and ensuring Sofitel Auckland shows up consistently with content that captivates and converts.
We've been in the industry for over a decade. One thing we see over and over again is marketing teams that are expected to do it all. And most just don't have the resource to do it.
The brief keeps growing. The budget stays the same. And somewhere between the campaign that needs to go out, the report that is overdue and the social content that needs approving, the strategic work gets pushed to tomorrow.
Stackt was born because we kept seeing the same thing. Smart, capable internal teams stretched too thin to deliver on what they actually know how to do.
We take on the high skill, high effort work and we build systems around it that get smarter over time.
Every process we put in place has efficiency baked in from the start. We are always finding ways to automate, streamline and improve so that the value we deliver keeps growing without the manual effort growing with it.
Less admin. Less double handling. More of your budget doing what it is supposed to do.
The value stackconcept.
value stack /ˈvaljuː stak/ A curated set of marketing capabilities, specialists and systems assembled specifically around a business's gaps, designed not just to deliver work, but to compound in effectiveness over time.
Unlike a traditional agency retainer, a value stack is built to integrate with an internal team, filling the roles and functions that are stretched, missing or beyond current capacity.
We've heard it before, you didn't sign up to wear this many hats. So take a few off. We've got it from here.
We only do the work that actually moves the needle.
One dedicated team member embeds directly with your team, your core point of contact, operating like an internal marketing manager. They learn your business, your tone and what matters most. No work starts without that foundation in place.
Every system, every process, every workflow we create is designed to do more over time. We bake efficiency in from day one because your budget should go toward results, not admin.
Your embedded team member is backed by a bench of senior specialists across performance, nurture, content, digital design & AI, each owning their discipline completely. Not account managers passing briefs down a chain. People doing the work themselves, accountable for the output.
Some work needs a specialist outside our core. When that moment comes we do not improvise. We introduce you to and activate our trusted Stackt Partners - experts briefed and managed entirely by us. You get the right person for the job without another relationship to manage.
So many agencies run on autopilot. Same report every month, same activities, same outcomes. We don't work that way. Every 90 days we sit down together and do something most agencies skip, we read the data honestly, set stretch targets for the quarter ahead, and build everything we do around hitting them. Inside each block, we optimise weekly. Budgets, creative, channels, copy, nothing sits still if it is not performing. By the time we hit the 90-day mark we know exactly what worked, what didn't, and what the next block needs to look like. Then we reset. New targets. Higher bar. This is not a retainer. It is a structured partnership built to compound, where every quarter we know your business better, your systems run smarter, and the results have a higher ceiling than the last.
We stay in our lane, working across four core areas and our Stackt Partners deliver on the rest.
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
- PPC
- Campaign strategy + builds
- Budget pacing + optimisation
- GA4 + GTM ownership
- Reporting
- Strategy
- Audience segmentation
- Platform set up
- Marketing automation
- Lifecycle flows + triggers
- Personalisation
- Reporting + optimisation
- Workflow automation
- Content scaling systems
- Reporting infrastructure
- Tool stack configuration
- Team upskilling support
- Content strategy
- Calendar management
- Asset creation + editing
- Copywriting
- Scheduling
- Community management
- Reporting
Brand strategy, identity systems, print and design work that goes beyond digital placements.
Builds and CRO-focused development covering Shopify, Webflow, Hubspot and Wordpress.
Short-form video and UGC at scale. Talent selection, briefing, and content delivery managed by us.
Search and generative engine optimisation from specialists who live and breathe organic growth.
Proven people. Senior oversight. No juniors learning on your budget.
Your strategic lead. Ash brings over a decade of both in house + agency experience and is accountable for the direction, quality and output of your stack.
Driving performance and commercial growth across paid channels. Paige leads your growth strategy and is hands on with performance, keeping a close eye on where every dollar is going and how every campaign is tracking, ensuring high performing results.
Keeping your content engine running like clockwork. Stacey owns the calendar, manages the schedule and ensures the right content goes out at the right time, so nothing slips through the cracks and your social presence stays consistent. Stace is ex Viaduct Harbour so knows your Viaduct location very well.
Scroll-stopping content for ads and organic social. Emma is a digital native with an instinct for what captures attention and drives results, crafting on brand content that doesn't just look good, but performs.
Three tiers. One direction.
All compounding from day one.
Three quarterly content shoots across June, August and October, each a full day on location at Sofitel Auckland Viaduct Harbour. Every shoot is planned and reverse-briefed against your current content direction, delivering a bank of edited reels and photos handed directly to your team to use as needed.
What is included- This package covers off your asset creation
- Shoot planning and reverse briefing
- 1 full shoot day (up to 8 hours)
- 8–10 edited reels
- 40 edited photos
- All assets handed over via Dropbox post shoot
Everything in Build, plus a two-month content calendar delivered alongside every shoot, so your team always has a clear, ready-to-go content plan. Each shoot is reverse-briefed and planned to ensure the content captured maps directly to what's scheduled, keeping your social presence intentional and consistent.
What is included- Shoot planning and reverse briefing
- 1 full shoot day (up to 8 hours)
- 8–10 edited reels
- 40 edited photos
- 2 month content calendar built in Click Up and handed to your team approved and ready to schedule
- All assets handed over via Dropbox post shoot
The complete hands-off content solution. We shoot, we plan, we schedule, your team stays focused on running the brand while we keep your social presence consistent, on-brand and always a month ahead. Every quarter we reverse-brief against your latest priorities, capture a full day of content, and manage the calendar from shoot through to publishing.
What is included- Shoot planning and reverse briefing
- 1 full shoot day (up to 8 hours)
- 8–10 edited reels
- 40 edited photos
- 2 month content calendar built and scheduled by Stackt
- 12 posts per month scheduled via Sprout Social
- Client approval process built in
- All assets handed over post shoot via Dropbox
- Monthly reporting and insights
Pricing indicates total fee billed. Fee will be split into monthly billing across June - December, billed on the 20th of the month in arrears.All tiers include account management, quarterly 90-day review, and ClickUp project visibility. Pricing is ex-GST. Ad spend is billed separately.
Mode Rentals
They were the first agency to give us a strategy that genuinely delivered. We saw results from day one, and twelve months later our performance is still improving month after month.
Hannah Thorp, Marketing Manager, Mode Rentals
When Stackt came on board, previous agencies had delivered incomplete strategies resulting in an investment in content that wasn't delivering results.
12 months into our engagement the business has achieved significant growth across every major marketing metric.
These results reflect the impact of a refined full-flywheel strategy spanning paid media, search, social and customer nurture.
The result is a business now operating with greater scale, efficiency and commercial momentum and a clear plan to drive consistent growth.
90 days from
now, something
will exist that
did not today.
Get your stack locked in, confirm the scope and kick off your first 90-day block. The sooner we start, the sooner it compounds.