Your value stack — Accor x Stackt — 2026
Built for Accor Hotels.
Every great campaign starts with the right strategy behind it. This is a performance-focused paid media stack built specifically for Tribe Auckland and Jo&Joe, designed to drive real awareness, maximise every dollar of ad spend and deliver measurable results that compound across your campaign window.
We've been in the industry for over a decade. One thing we see over and over again is marketing teams that are expected to do it all. And most just don't have the resource to do it.
The brief keeps growing. The budget stays the same. And somewhere between the campaign that needs to go out, the report that is overdue and the social content that needs approving, the strategic work gets pushed to tomorrow.
Stackt was born because we kept seeing the same thing. Smart, capable internal teams stretched too thin to deliver on what they actually know how to do.
We take on the high skill, high effort work and we build systems around it that get smarter over time.
Every process we put in place has efficiency baked in from the start. We are always finding ways to automate, streamline and improve so that the value we deliver keeps growing without the manual effort growing with it.
Less admin. Less double handling. More of your budget doing what it is supposed to do.
The value stackconcept.
value stack /ˈvaljuː stak/ A curated set of marketing capabilities, specialists and systems assembled specifically around a business's gaps, designed not just to deliver work, but to compound in effectiveness over time.
Unlike a traditional agency retainer, a value stack is built to integrate with an internal team, filling the roles and functions that are stretched, missing or beyond current capacity.
We've heard it before, you didn't sign up to wear this many hats. So take a few off. We've got it from here.
We only do the work that actually moves the needle.
One dedicated team member embeds directly with your team, your core point of contact, operating like an internal marketing manager. They learn your business, your tone and what matters most. No work starts without that foundation in place.
Every system, every process, every workflow we create is designed to do more over time. We bake efficiency in from day one because your budget should go toward results, not admin.
Your embedded team member is backed by a bench of senior specialists across performance, nurture, content, digital design & AI, each owning their discipline completely. Not account managers passing briefs down a chain. People doing the work themselves, accountable for the output.
Some work needs a specialist outside our core. When that moment comes we do not improvise. We introduce you to and activate our trusted Stackt Partners - experts briefed and managed entirely by us. You get the right person for the job without another relationship to manage.
So many agencies run on autopilot. Same report every month, same activities, same outcomes. We don't work that way. Every 90 days we sit down together and do something most agencies skip, we read the data honestly, set stretch targets for the quarter ahead, and build everything we do around hitting them. Inside each block, we optimise weekly. Budgets, creative, channels, copy, nothing sits still if it is not performing. By the time we hit the 90-day mark we know exactly what worked, what didn't, and what the next block needs to look like. Then we reset. New targets. Higher bar. This is not a retainer. It is a structured partnership built to compound, where every quarter we know your business better, your systems run smarter, and the results have a higher ceiling than the last.
We stay in our lane, working across four core areas and our Stackt Partners deliver on the rest.
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
- PPC
- Campaign strategy + builds
- Budget pacing + optimisation
- GA4 + GTM ownership
- Reporting
- Strategy
- Audience segmentation
- Platform set up
- Marketing automation
- Lifecycle flows + triggers
- Personalisation
- Reporting + optimisation
- Workflow automation
- Content scaling systems
- Reporting infrastructure
- Tool stack configuration
- Team upskilling support
- Content strategy
- Calendar management
- Asset creation + editing
- Copywriting
- Scheduling
- Community management
- Reporting
Brand strategy, identity systems, print and design work that goes beyond digital placements.
Builds and CRO-focused development covering Shopify, Webflow, Hubspot and Wordpress.
Short-form video and UGC at scale. Talent selection, briefing, and content delivery managed by us.
Search and generative engine optimisation from specialists who live and breathe organic growth.
Proven people. Senior oversight. No juniors learning on your budget.
Your strategic lead. Ash brings over a decade of both in house + agency experience and is accountable for the direction, quality and output of your stack.
Driving performance and commercial growth across paid channels. Paige leads your growth strategy and is hands on with performance, keeping a close eye on where every dollar is going and how every campaign is tracking, ensuring high performing results.
Keeping your content engine running like clockwork. Stacey owns the calendar, manages the schedule and ensures the right content goes out at the right time, so nothing slips through the cracks and your social presence stays consistent. Stace is ex Viaduct Harbour so knows your Viaduct location very well.
Scroll-stopping content for ads and organic social. Emma is a digital native with an instinct for what captures attention and drives results, crafting on brand content that doesn't just look good, but performs.
Let's start with Tribe. Three tiers. One direction.
All compounding from day one.
Straightforward campaign management for a brand that already has its creative sorted. You supply the finished ads, we place them, monitor performance and keep every dollar working as hard as possible across the three month campaign window.
What is included- Campaign setup and audience build
- 1 active Meta campaign per month
- Weekly monitoring and optimisation
- Bi-monthly performance report
- Ad spend billed separately
Everything in Build, plus we take your raw assets and turn them into polished, platform-ready ad creatives with copy that converts. A complete paid campaign solution from assets through to results.
What is included- Campaign setup and audience build
- 1 active Meta campaign per month
- 5 ad creatives per campaign designed from supplied assets
- Campaign copywriting for all ad sets
- Weekly monitoring and optimisation
- Monthly performance report
- Ad spend billed separately
Full Day Shoot
What is included- Shoot planning and reverse briefing
- 1 full shoot day (up to 8 hours)
- 8–10 edited reels
- 40 edited photos
- All assets handed over post shoot via Dropbox
Pricing indicates total fee billed. Fee will be split into monthly billing across June - August, billed on the 20th of the month in arrears.All tiers include account management, quarterly 90-day review, and ClickUp project visibility. Pricing is ex-GST. Ad spend is billed separately.
Now Jo & Joe. Three tiers. One direction.
All compounding from day one.
Straightforward campaign management for a brand that already has its creative sorted. You supply the finished ads, we build out the campaigns, monitor performance and keep every dollar working as hard as possible across the four month campaign window.
What is included- Campaign setup and audience build
- 1 active Meta campaign per month
- Up to 2 active ad sets per campaign
- Weekly monitoring and optimisation
- Monthly performance report with optimisation recommendations
- Ad spend billed separately
Everything in Build, plus we take your raw assets and turn them into polished, platform-ready ad creatives with copy that converts. A complete paid campaign solution from assets through to results.
What is included- Campaign setup and audience build
- 1 active Meta campaign per month
- Up to 2 active ad sets per campaign
- 8 ad creatives per campaign designed from supplied assets
- Campaign copywriting for all ad sets
- A/B creative testing and performance analysis
- Weekly monitoring and optimisation
- Bi-monthly performance report with optimisation recommendations
- Ad spend billed separately
Great ads need great assets. We've allocated the remaining budget to an optional half day content shoot on location at Jo&Joe, so your campaigns go live with fresh, platform-optimised creative that's built to perform from day one.
What is included- Half day shoot on location (up to 4 hours) 3 edited reels 5 edited statics All assets handed over post shoot and ready for campaign use
Pricing indicates total fee billed. Fee will be split into monthly billing across June - August, billed on the 20th of the month in arrears.All tiers include account management, quarterly 90-day review, and ClickUp project visibility. Pricing is ex-GST. Ad spend is billed separately.